“How much does a website cost?”
I get this question at least twice a week. And I completely understand why people ask it, because the answers out there are wildly unhelpful. Google “website cost” and you’ll find ranges like “$500 to $100,000.” Thanks. Very useful. That’s like asking how much a car costs and someone saying “between a used Honda and a Ferrari.”
So let me do something most developers won’t: give you actual numbers. My numbers. What I charge, what’s included, and what makes a website cost more or less. No vague ranges, no “it depends” without explanation.
The Quick Answer
Here’s what I charge for different types of websites in 2026:
| Type | Starting Price | Typical Timeline |
|---|---|---|
| Landing Page | From $1,000 | 2-3 weeks |
| Portfolio Website | From $1,500 | 3-5 weeks |
| Company Profile | From $3,000 | 5-7 weeks |
| E-Commerce | From $5,000 | 6-12 weeks |
| Web Application | From $6,000 | 8-16 weeks |
Those are starting prices. Most projects fall somewhere in a range above those numbers depending on what’s involved. I’ll explain exactly what pushes the price up (or keeps it down) in a moment.
If you want to see the full breakdown of what’s included, check my services page.
What Each Type Actually Means
Not sure which category your project falls into? Here’s a plain-English explanation.
Landing Page (From $1,000)
A single-page website designed to do one thing: convert visitors into leads or customers. Think of it as your digital elevator pitch. You’ll usually see these for product launches, event promotions, or service-based businesses that just need an online presence.
What you get: one page (with multiple sections), mobile-responsive design, a contact form, and basic SEO setup. It’s simple, focused, and effective.
A landing page is perfect if you’re a small business, a consultant, or someone running a specific campaign. You don’t need ten pages. You need one really good one.
Portfolio Website (From $1,500)
Multiple pages showcasing your work. I build these for photographers, designers, writers, and other creative professionals. The focus is on visual presentation and making your work look as good online as it does in real life.
Typically 4-7 pages: home, about, portfolio/gallery, and contact. Some clients add a blog for SEO.
Company Profile (From $3,000)
This is the full business website. Multiple pages, proper information architecture, possibly a blog, team section, service descriptions, and a contact system. It’s what most established businesses need.
The jump from $1,500 to $3,000 reflects real complexity. A company profile often needs content strategy, custom layouts for different page types, and a content management system so you can update things yourself.
E-Commerce (From $5,000)
Once you’re selling products online, complexity goes way up. Product catalogs, shopping carts, payment processing, inventory management, shipping calculations, order confirmation emails. Every feature needs to work flawlessly because there’s real money flowing through the system.
I build these from scratch, custom-coded to match your exact business needs. No template limitations, no platform fees, no dependency on third-party ecosystems. The $5,000 starting price assumes a relatively straightforward store. If you need custom product configurators or complex pricing rules, expect it to go higher.
Web Application (From $6,000)
Web apps are custom software. Dashboards, booking systems, customer portals, internal tools. These projects involve user authentication, database design, API integrations, and usually some serious backend logic.
The timeline is longer and the price reflects it. Web apps need more planning, more testing, and more iteration. A $6,000 web app is relatively simple. Complex ones can easily run $15,000-$20,000+.
What Actually Affects the Price
“It depends” is a real answer, but it’s only useful if someone explains what it depends on. So here we go.
1. Custom Design vs. Template-Based
The biggest cost factor. A fully custom design where every element is crafted specifically for your brand takes 2-3x longer than starting from a well-chosen template and customizing it.
For most small businesses, I recommend a hybrid approach: start with a proven layout structure and customize the visuals, typography, and content to match your brand. You get a professional result without paying for 40+ hours of pure design work.
If you’re a premium brand where every pixel matters, custom design is worth every dollar. For a local plumber? A clean, well-customized template is the smarter investment.
2. Number of Pages and Content Types
A 5-page website costs less than a 20-page website. Simple math. But it’s not just about page count. Each type of page matters too.
If every page uses the same layout with different content, that’s easy. If your site needs a blog, a team directory, a project gallery, a FAQ section, and a pricing table, each of those is a different layout that needs to be designed and built.
3. Content Management System (CMS)
Do you need to update the site yourself? Adding a CMS (like a WordPress backend, Sanity, or Contentful) adds cost, but it pays for itself quickly if you’re regularly updating content.
For simple sites that rarely change, I build with static files. No CMS overhead, faster loading, cheaper hosting. For blogs and regularly updated content, a headless CMS is the way to go.
4. Integrations
Every external service your website needs to talk to adds time. Payment processing (Stripe, PayPal), email marketing (Mailchimp, ConvertKit), CRM systems, booking calendars, analytics, chatbots. Each integration has its own API, its own quirks, and its own testing requirements.
I always ask clients to list their “must-have” integrations upfront. It’s one of the biggest variables in project scoping.
5. Multilingual Support
Running a bilingual or multilingual site effectively doubles the content-related work. It’s not just translation. The site architecture, URL structure, SEO, and sometimes even the layout need to accommodate different languages.
I build bilingual sites regularly (English and Indonesian are my most common pair). It adds roughly 40-60% to the base price, not a full 100%, because the design and code are shared.
6. Animations and Interactivity
Subtle animations make a site feel polished. Complex interactive experiences make a site expensive. There’s a spectrum, and most businesses are better served by clean transitions and microinteractions rather than full-blown animated storytelling.
I’m always honest about this: if a fancy animation doesn’t serve a clear purpose, I’ll push back on it. Your budget is better spent elsewhere.
The Costs People Forget About
The website itself is only part of the total investment. Here are the ongoing costs that catch people off guard.
Domain Name: $10-$50/year
Your .com address. You need to renew it every year. Standard .com domains cost around $10-15/year. Premium or country-specific domains can cost more. I always recommend buying your domain through Cloudflare Registrar (they sell at cost, no markup) or Namecheap.
Hosting: $0-$25/month
This is where your website lives. For most static websites I build, hosting is literally free on Cloudflare Pages. Unlimited bandwidth, global CDN, automatic HTTPS. Free. For sites that need a server (WordPress, web apps), expect $5-$25/month depending on traffic and resource needs.
I wrote about why I use Astro for most projects and one big reason is the hosting cost savings.
SSL Certificate: Free
If anyone tries to charge you for an SSL certificate in 2026, run. Let’s Encrypt and Cloudflare both provide free SSL. It’s been this way for years.
Professional Email: $6-$12/month per user
You want hello@yourbusiness.com, not yourbusiness2024@gmail.com. Google Workspace starts at about $6/month per user. Zoho Mail has a free tier for 5 users that works well for small businesses.
Content Creation: $0-$2,000+
The most underestimated cost. Your website needs words and images. Good copywriting, professional photography, maybe a few illustrations or icons. I can design the most beautiful website in the world, but if the content is “Lorem ipsum” or blurry phone photos, it won’t convert.
Some clients write their own content (that’s fine, I can guide the structure). Others hire a copywriter. Professional product photography usually runs $200-$500 per session for small businesses.
Maintenance: $50-$200/month (optional)
Websites aren’t “set it and forget it.” Things break. Dependencies need updating. Security patches come out. Content needs refreshing.
I offer maintenance plans for clients who want ongoing support. But plenty of clients handle basic updates themselves after I teach them how. It depends on your comfort level with technology and how much your business relies on the website.
A Realistic Total Budget
Let me put it all together for a typical project. Say you need a company profile website.
| Item | One-Time Cost | Monthly Cost |
|---|---|---|
| Website (Company Profile) | $3,000-$5,000 | - |
| Domain | $12/year | - |
| Hosting (Cloudflare Pages) | $0 | $0 |
| SSL | $0 | $0 |
| Business Email (Google Workspace) | - | $6-$12 |
| Content/Copywriting | $300-$1,000 | - |
| Total Year 1 | $3,300-$6,000 | $6-$12/mo |
| Total Year 2+ | $12 (domain renewal) | $6-$12/mo |
That’s the honest picture. Year one has the big investment. After that, your ongoing costs are minimal if the site is built properly.
Freelancer vs. Agency vs. DIY
This is a whole separate conversation, and I wrote a detailed comparison here: Freelancer vs Agency vs DIY: Which One Actually Makes Sense?
The short version: DIY builders (Wix, Squarespace) are cheapest but limited. Agencies produce great work but charge $5,000-$50,000+ and you rarely talk to the actual developer. Freelancers sit in between, and quality varies wildly.
I position KULQIZ in a specific sweet spot: agency-quality work with direct developer access and transparent pricing. No project managers, no account executives, no layers between you and the person writing the code. You can read more about how freelancers compare to agencies and DIY.
How to Get the Most Value From Your Budget
A few practical tips from building websites for businesses of all sizes.
Start with what you need, not what you want. Launch with a clean, fast 5-page site. Add features after you have real traffic and real feedback. I’ve seen too many businesses spend months and thousands on features nobody used.
Invest in content, not features. A simple website with great copy, clear value propositions, and strong calls to action will outperform a feature-rich site with mediocre content every single time.
Ongoing costs catch people off guard. Don’t build on a platform that costs $300/month when your business only generates $2,000/month. Match your tech stack to your business stage.
Ask your developer hard questions. What’s included? What’s not? What will I need to pay for after launch? How do I update content myself? These questions save you from surprise costs later.
Ready to Talk Numbers?
I don’t do vague proposals. When you reach out, I’ll ask about your business goals, your timeline, and your budget range. Then I’ll give you a clear scope and a fixed price. No hourly billing surprises, no scope creep (unless you want to add things, which is fine, we’ll just price it transparently).
Check out my services page for more detail on packages, or just get in touch. I usually respond within 24 hours, and the initial conversation is always free.
If you’re still in the research phase, that’s completely fine. Bookmark this page and come back when you’re ready. Your future self will thank you for doing the research first.